BMI's Executive Summary

[TOP]

BMI has raised its full-year sales estimate for the Greek new car market in 2007 on the back of a solid increase in passenger car sales. During the period January-November 2007 passenger car sales rose by 5.6% year-on-year (y-o-y) to 269,354 units. Competition remains tough, with market leaders Toyota, Opel and Volkswagen (VW) all enjoying a firm increase in sales during the period.

According to data from the Greek Association of Motor Vehicle Importers Representatives, AMVIR, the small and medium car segments continued to be the biggest in H207, accounting for almost 70% of the market. During the period January-November 2007 new passenger car sales rose by 5.6% y-o-y to 269,354 units. Toyota maintained its lead on the market, despite a mounting challenge from its closest rival Opel. According to industry data, Toyota's sales climbed by 9.1% y-o-y to 26,939 units. The carmaker's RAV4 model continues to top the SUV rankings, with sales for the year to November totalling 3,603 units. Toyota's Yaris model ranked as the second-most popular compact vehicle, with sales of 8,027 units.

Opel sold 22,587 units during the year to November, up by a massive 30.3% y-o-y. The carmaker has enjoyed a positive run on the highly competitive Greek market in 2007 after clawing its way to second position at the start of 2007. Opel's Corsa vehicle, for example, has risen from sixth place in the small car segment to become the top-seller. During the period January-November, Opel sold 9,414 units of the model. Volkswagen (VW) completed the top three, with sales of 21,318 units, up by 5.7% y-o-y. VW's market share currently stands at 7.9% and is owing to the popularity of models such as the Polo, Golf, Transporter and Passat. Other carmakers in the top 10 enjoying significant increases were Suzuki, whose sales rose by 17.7% y-o-y to 14,282 units and Fiat, up by 15.5% to 11,333 units.

In BMI's view, the upturn in sales may be attributed to an improvement in real wages and strong credit growth in the private sector, with annual household lending rising by more than 20.0%. Our revised forecast for 2007 stands at 288,350 units bearing in mind that sales may fall off in the final month of the year.

Contents

[TOP]

Chapter 1 – SWOT Analysis

Table: Greece Autos SWOT

Table: Greece Economic SWOT

Table: Greece Business Environment SWOT

Chapter 2 – Market Overview

Industry Developments

Chapter 3 – Industry Forecast Scenario

Table: Greece – Passenger Car Sales Forecasts (CBUs, Unless Otherwise Stated)

Table: Vehicle Segments – Greece Autos Sector

Chapter 4 - Macroeconomic Forecast Scenario

Table: Economic Growth

Country Snapshot: Greece Demographic Data

Section 1: Population:

Table: Demographic Indicators (2005)

Table: Rural/Urban Breakdown

Section 2: Education & Healthcare

Table: Education

Table: Healthcare: Vital Statistics

Table: Healthcare: Expenditure

Section 3: Labour Market And Spending Power

Table: Employment Indicators

Table: Consumption and Stratification

Chapter 5 - Competitive Landscape

Table: Greece Passenger Car Segment – Top 20 Key Players

Chapter 6 - Company Monitor

Toyota Hellas

Appendix: Regional Demographic Data

Wages (ave. labour force per annum), US$ PPP

Population

Household Spending Per Capita, US$

Private Consumption Per Capita, US$ PPP

Market Size, GDP, US$bn

Competitive Landscape for Europe Automotives: Sample of  
Companies Ranked

[TOP]

Rankings and Competitive Landscapes by production and sales; market share and change on previous year; number of employees, ownership structure and year established. Also includes analysis of company expansion, export and investment strategies.

Network of European Automotive Sources

[TOP]

BMI's European Automotives Reports are based on an extensive network of multilateral organisations, government departments, automotive industry associations, chambers of commerce and company reports. Information sources include:

BMI's Affiliates and Partners in Europe

[TOP]