Kenya Business Forecast Report

Published: January 12 2010 Quarterly   

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The Kenya Business Forecast Report provides essential macroeconomic, political and financial analysis for companies doing business in Kenya.

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Report Description

The Kenya Business Forecast Report helps businesses with Kenyan market assessment, strategic planning and decision making to promote growth and profitability in Kenya and is an essential tool for CEOs, Chairmen, Finance Directors/CFOs, Managing Directors, Marketing/Sales Directors with commercial interests in this emerging market.

An influential new analysis of Kenya's political, economic and financial prospects through end-2014, just published by award-winning forecasters, Business Monitor International.

Key Uses

  • Forecast the pace and stability of Kenya's economic and industry growth through end-2014
  • Identify and evaluate adverse political and economic trends in Kenya, to facilitate risk mitigation
  • Assess the critical shortcomings of Kenya's business environment that pose hidden barriers and costs to corporate profitability
  • Contextualise Kenya's country risks against regional peers using BMI's country comparative risk ratings system
  • Target business opportunities in Kenya's high-growth industry sectors
  • Evaluate external threats to doing business in Kenya, including currency volatility, the commodity price boom and protectionist policies

The Kenya Business Forecast Report by Business Monitor International (BMI) includes three major sections: Kenya's Political Outlook, Kenya's Economic Outlook and Kenya's Business Environment.

Kenya's Political Outlook:

What are the political risks to doing business in Kenya over the next 5-years?

BMI's Kenya Country Risk Ratings evaluate the short- and medium-term threats posed by government instability, adverse economic policy-making, deterioration in the business environment and external shocks.

Kenya Political Outlook Contents

  • SWOT Analysis for the Kenyan Market
    Political strengths, weaknesses, opportunities and threats facing Kenya.
  • Political Stability and Risk Assessment for Kenya
    BMI's Risk Ratings assess explicit short and long-term risks to political stability; latest ratings, rankings and trends for Kenya's risk are compared with regional and global averages.
  • Current Administration and Policy-making in Kenya
    BMI profiles key policy-makers and power-brokers in the Kenyan government, assessing threats to the continuity of Kenyan economic policy, and likely changes to the business operating environment through end-2018.
  • Kenyan Foreign Policy
    BMI examines key trends and shifts in Kenya's foreign relations and alignments with regional neighbours, the United States and Europe, focusing on external influences.

Key Benefits

  • Benchmark Kenya's risk profile against its neighbours, the global and regional average, allowing easy comparison of risks between key business markets.
  • Identify, evaluate and anticipate political and security risks to the business environment in Kenya, and to your company's current operations and future plans.
  • Gain valuable insights into the Kenyan government and policy-making, through BMI's specialist team of analysts and economists, and their exclusive network of private and public sector sources.

Kenya's Economic Outlook:

How will Kenyan economic policy-making and performance impact on corporate profitability over 2009-2014?

BMI provides our fully independent 5-year forecasts for Kenya through end-2014 for more than 35 macroeconomic variables. We evaluate Kenyan growth, and also forecast the impact of economic management, including central bank policy, on profitability.

Kenya Economic Outlook Contents

The Kenya Business Forecast Report features explicit BMI economic forecasts for country, with supporting commentary and analysis, for end-2010, 2011, 2012, 2013 and 2014 set against Kenyan government views. Underpinning our Kenya forecasts are key assumptions for the global economy through end-2014, covering growth, inflation, employment, trade and investment, interest and exchange rates in the US, Japan and the Euro-zone.

Coverage of Key Economic Issues in Kenya

  • Economic Activity in Kenya
    Real GDP growth; industrial growth; employment growth; inflation and consumer prices; consumption (indicative wages, retail sales, consumer confidence)
  • Fiscal Policy in Kenya
    Current macroeconomic strategy and implementation policies; government finance (revenue, expenditure, budget balance); tax reforms
  • Monetary Policy in Kenya
    Interest rate trends (bank lending and deposit rates); inflation (retail price inflation, consumer price inflation); exchange rate policy in country; currency controls; influence of foreign direct investment inflows; exchange rates and foreign exchange reserves
  • Balance of Payments in Kenya
    Merchandise trade (exports, imports, trade balance); current and capital account balances
  • Foreign Direct Investment in Kenya
    Foreign direct investment approvals and inflows; the foreign investment climate
  • Kenyan External Debt
    Debt profile (short- and long-term debt; public and private sector exposure)

Key Benefits

  • Rely upon BMI's 100% independent Forecast Scenarios for Kenya and underlying assumptions - we take no advertising and are privately-owned.
  • Exploit the benefits of BMI's comprehensive and reliable macroeconomic database on Kenya, sourced and fully maintained by BMI from an extensive network of private sector, government and multilateral contacts.
  • Gain key insights into the current and future direction of Kenyan government economic policy

Kenya's Business Environment:

Kenya's Business Environment Risk Rating with SWOT Analysis

Short- and long-term business environment risk ratings for Kenya, benchmarked against ratings for regional neighbours.

Country Competitiveness for Kenya
Competitiveness of Kenya's business operating environment in supporting corporate growth and profitability over the 5-year forecast horizon, compared with regional neighbours.

Kenya Business Environment Contents

  • Kenya's Domestic Environment.
  • Transparency, cronyism and corruption; labour market flexibility; corporate tax burden; interest rate levels; access of private sector to lines of credit; sophistication of banking sector and stock market; levels of business confidence; infrastructure and IT
  • Foreign Direct Investment in Kenya
    Analysis of foreign investment regime, foreign ownership laws; attractiveness of business environment to foreign investors; review of major foreign direct investments over the last 24 months, and of strategic sectors attracting most interest
  • Foreign Trade with Kenya
    Analysis of trading environment, government trade policy, liberalisation measures, tariffs and membership of trade areas

Read about our other Country Forecast Reports

Business Monitor International
A Market Leader in Country Risk, Industry Intelligence and Company Research


BUSINESS MONITOR INTERNATIONAL's country risk analysis and forecasts, market research on leading industries, and multinational company research is relied upon by corporates, banks, government departments and multilateral organisations in over 125 countries around the world.