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BMI's Executive Summary[TOP]
The activity in the traditionally sluggish Serbian mass grocery retail (MGR) market has been accelerating in recent months, mostly as a result of the expansion of the local influence of leading Slovenian retailer Mercator, which became a majority owner of Serbian Rodic M&B. The deal illustrates an increasing interest of foreign companies, including those from neighbouring Croatia, in the Serbian MGR and food and drinks sector, which holds a considerable medium to long term potential. In December 2006, Serbia signed the Central European Free Trade Agreement (CEFTA) agreement, which will additionally improve the trading regime with the country. The second most visible trend is that of the inflow of foreign direct investment (FDI) into Serbian industries, and in particular the sugar industry. Leading producer Sunoko, a joint venture between Germany's Nordzucker group and Novi Sad-based MK Komerc, recently announced a EUR13mn (US$17.7mn) investment in order to improve its four Serbian plants in Bac, Kovacica, Pecinci and Vrbas. Sunoko is in a position of advantage in relation to sugar producers within the European Union (EU), which from last year have to conform to strict quotas. BMI believes that it is precisely this type of competitive advantage that Serbia must take advantage of in order to attract large inflows of FDI, which will not only benefit the food and drink industry, but will also further strengthen the Serbian dinar and therefore keep inflation stable. Although much remains to be done, Serbia's business environment has seen some important improvements, especially greater security to physical and intellectual property rights and the privatisation of state-owned enterprises, making the country more appealing to foreign investors. If Serbia can continue along this reform path, and maintain both political and economic stability, the local food and drink industry will be just one of the many industries that will benefit. |
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Competitive Landscape for Europe Food & Drink Reports: Sample of
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* Adris Group (TDR) * Agrokor Group * Ahold * Aldi * Asda * Alpha-Beta * Vassilopoulos SA * Arteska International Company * Athenian Brewery SA * Auchan * Baltic Beverages Holding * Billa * Brau Union * Bulgartabac Holding * British American Tobacco * Carrefour * CBA Kereskedelmi * Coca-Cola * Cadbury Schweppes * Carlsberg * Coop Jednota Slovenska * Dairy Crest Group * Danone * Diageo Plc * Delta Holdings * Droga Kolinska * Galakton * Fage Dairy Industry * InBev * PepsiCo |
* Fozzy Group * Heineken * Hochland Polska * Konzum * Kraft Foods * LVMH Group * Magnit * Mega Image * Mercator * Metro Group * Nestlé * Pernod Ricard * Plzensky Prazdroj * Podravka * Pyaterochka * Quadrant Amroq Beverages SA (QAB) *Sed’moi Kontinent *Tutunul Romanesc (SNTR) *Star Foods SA acquired by PepsiCo Foods * Rewe Group * RHM * S.A.Damm * Sainsbury's * Scottish & Newcastle plc * Starbucks * Tchibo Holding * Sun Interbrew * Tesco * Tobacna Ljubljana * Wimm-Bill-Dann (WBD) |
Network of European Food Sources
[TOP]
BMI's European Food Reports are based on an extensive network of multilateral organisations, government departments, food industry associations, chambers of commerce and company reports. Information sources include:
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Read about our other Food & Drink Reports |
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