Asda’s Own-Brand Ale Enjoying Japanese Success


News: The Extra Special Golden Ale own-brand beverage from UK-based grocery retailer Asda is enjoying significant popularity in the Japanese market, reports The Grocer. Asda supplies the ale, manufactured by UK brewer Shepherd Neame , to Japan to be sold in outlet of the country ' s Seiyu retailer chain. Both Asda and Seiyu are owned by US retailer Walm art . Such is the popularity of Extra Special Golden Ale in Japan that it has become the second best selling beer product for the Seiyu chain, with sales volumes in the country outstripping those in the UK.

BMI View: Struggling to come to terms with demand pressure in the Japanese alcoholic drinks sector, brewers Asahi, Kirin and Sapporo saw declines in their domestic alcoholic drinks sales for the year ending December 2011. While demand recovery in the Japanese beer market gathered stronger momentum in 2012, the headline sales of domestic brewers have yet to fully recover to levels seen in previous years, bearing out the massive impact of a post-quake decline in beer demand.

This article is tagged to:
Sector: Food & Drink
Geography: Japan, Japan, Japan, Japan