Brick Brewing And Blue Spike Sign Licensing Deal For RTD Brand


News: Canadian brewery Brick Brewing has signed a licensing agreement with local beverage company Blue Spike Beverages to launch its Seagram Coolers RTD brand in Quebec, Canada. Under the agreement, Blue Spike will produce the cooler brand at its facility in Terrebonne, Quebec, and then distribute it in the Quebec market. The new long-term licensing deal validates Blue Spike Beverages' ability to develop and commercialise breakthrough products and provides an opportunity to the company to develop new Seagram Cooler products for the Quebec market, according to Blue Spike's President Nicolas Gagnon-Oosterwaal.

This article is tagged to:
Sector: Food & Drink
Geography: Canada