Carlsberg Going After Beer


On a per capita basis, India's beer market is among Asia's least developed , with less than 2 litres consumed annually , which reflects the fact that alcohol is generally not widely consumed. The Danish brewer Carlsberg , which recently reported below-consensus operating income in Q4 amid stagnant volume sales in Russia , is expected to increasingly turn some of its focus away from Europe and towards high-growth markets such as India as it looks for more exposure to emerging markets.

Of course, India is such a diverse and vast country that consumption and , indeed , access to commercial alcohol varies greatly . Viewed as a whole, the size of the beer industry is small , with total value sales in 2012 estimated to have been US$6.2bn. Over our forecast period to 2017, we see per capita beer consumption growing from an estimated 1.6 litres in 2012 to 2 .0 litres , taking into account anticipated population growth.

Growing From A Low Base
India - Beer Sales By Volume & Per Capita

Carlsberg - the fourth largest beer company in the world by sales - is believed to be target ing an increase in its market share in India to about 10% over the next two or so years from an estimated 6% currently . Carlsberg is third biggest beer company in India , behind United Breweries and SABMiller . Heavy reliant on Europe and , in particular , Russia, we expect Carlsberg to grow its focus on India and , to a larger extent , Asia.

This article is tagged to:
Sector: Food & Drink
Geography: India