DTC Drug Marketing To Be Banned


News: Moldova's government has released a draft law that is likely to ban direct-to-consumer (DTC) advertising for medicines in the country. The draft law now permits drug advertising only through pharmacies and specialised medical journals. The regional pharmaceutical industry responded to government's decision by saying that this would affect their sales as well as the patients. The decision against DTC drug marketing has come in the wake of increased overall medicine use in the country that resulted in elevated antibiotic resistance.

This article is tagged to:
Sector: Pharmaceuticals & Healthcare
Geography: Moldova, Moldova, Moldova, Moldova