FMCG Firms Better Investing Money In Core Businesses, Says Report
News: India's leading fast moving consumer goods (FMCG) firms, such as Hindustan Unilever, Marico, Dabur India and ITC would be better off investing money in their core businesses, reports Livemint, citing IDFC analysts. Marico's Kaya Skin Clinic and fitness centre Kaya Life, Dabur India's chain of beauty and lifestyle retail stores New U and Tata Global Beverages' tea retail venture Chai Unchai have failed to live up to the expectations. The analysts pointed out that these FMCG firms need to change their mindset to succeed in services brand-building. According to the analysts, the mindset required to succeed in retail is different from that required to build consumer brands.