Europe Pharmaceuticals & Healthcare Views

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NICE Recommends Sovaldi

NICE's preliminary recommendation of Sovaldi for the most common types of hepatitis C has strengthened Gilead's case for premium pricing. Having convinced the most stringent regulator in Europe, the...

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Rising Use Of E-Cigarettes

There is a growing demand for smoking cessation products as global tobacco consumption remains stubbornly highly despite the increase in global health warning labels on tobacco packages and national...

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Drug Prices Continue To Fall

Governments will increasingly impose price controls on pharmaceuticals. Drugmakers have generally charged what the market will bear in developed and emerging markets. High prices were previously...

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