iPhone 6 To Boost Air Freight Volumes


BMI View:   The rumoured launc h date of the Apple   iPhone 6 in September places upside risk to global air freight volumes in 2014. Air cargo companies' focus will be on routes from the Chinese airports of Zhengzhou Xinzheng International Airport and Shenzhen Bao'an International Airport, where Foxconn , the manufacturer of Apple products, operates factories - offering to boost air cargo throughput at both of these facilities.

A September 2014 launch date for the new iPhone 6 appears likely, with two versions of the model planned. The 4.7 inch screen version is expected to be shipped from September 2014 onwards, while the larger 5.5 inch 'phablet' could also be shipped around this time, but due to battery and manufacturing issues could be held back for shipment until early 2015. A new iPad Mini offering is also in the pipeline, but its shipment will likely be held off until after the iPhone 6 launch.

The rapid rollout schemes for new mobile models, with short lead times between product launch and sales drives mean that only air freight can meet this industry's supply chain needs. The rumoured launch of the iPhone 6 in September 2014 therefore offers to lift the global volumes of air freight, according to BMI's Freight Transport industry research team. This view has historic precedent, with global air freight levels turning positive in September 2012, during the rollout of the iPhone 5 - an improvement following the 3% decline recorded in the previous September.

Further Growth On The Cards
Global Air Freight Volume, % change y-o-y

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This article is tagged to:
Sector: Freight Transport, Consumer Electronics
Geography: China