Maquet adds to its international marketing/servicing set-up
Getinge's Maquet unit has continued the shake-up of its international network, with the establishment of three subsidiaries in Colombia, South Africa and South East Europe, respectively. The programme also includes the takeover of the Cardiac Assist business division from USCI in Japan. Maquet is a supplier of applications for OR, hybrid OR, cath lab and intensive care units.
The first of the subsidiaries, Maquet South East Europe, headquartered in Belgrade, Serbia, has already signed a contract for the installation and equipping of 14 operating theatres in Szeged, Hungary. The company, which formally commenced operations on 1st July, is represented by distributors in a total of ten South East European countries and targeting a 100 per cent increase in turnover by the end of 2013.
Maquet Colombia, headquartered in BogotÃ¡, is also expecting a clear sales increase in the next year, with sales set to rise by around 20 per cent in 2013. The company, which will actively start working the market in mid-July, is planning to establish itself as the centre of the Andean countries comprising Colombia, Venezuela, Ecuador and Peru. The next steps will be the expansion of marketing and service activities and the setting up of a comprehensive network of dealers.
At the beginning of 2013, Maquet will have its first independent marketing and service organisation on the African continent in the form of Johannesburg-based Maquet South Africa (PTY). The company is planning to further expand the dealership structure for the opening of the African market, starting in selected countries, to meet the growing demand for better medical care throughout the continent.
With the acquisition of the Cardiac Assist business division from USCI Japan, Maquet Japan aims to capitalise on what it describes as a growing cardiac and vascular medicine market. Both companies have already been cooperating in the technology and marketing sectors since 2008 when Maquet purchased Datascope.