Maverick Looking To Position Itself As WordPress Of Digital Marketing


News: Israel-based startup Maverick has said it is looking to position itself as a 'WordPress of digital marketing' to help SMBs compete with major brands, reports TechCrunch. The company intends to enable SMBs to achieve 'ad-agency quality' marketing at a fraction of the cost by planning, creating and executing multi-channel marketing campaigns. Maverick offers off-the-shelf 12-month marketing campaigns based on industry sector, which the company claims could be executed in just one-click.

BMI View: IT spending is expected to reach ILS22.6bn in 2013, with relatively stronger growth in software and services, compared to hardware as the market matures. Although vendors reported a seasonal dip in new projects in Q113, BMI believes IT spending will remain on a positive trajectory this year. The market will increasingly be driven by software and services in key sectors such as government, defence and financial services - resulting in IT services accounting for 36.4% of the overall market spending by 2017.

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Geography: Israel