Newcomers Look To Seize 4G Opportunities


Taiwan's National Communications Commission (NCC) has received seve n applications for 4G spectrum. Among the list of applicants there are several new faces - electronics giant Hon Hai Group (parent company of Foxconn ), food manufacturer Ting Hsin International Group and Shingkong Synthetic Fibers Corp . BMI believes new entrants face cost disadvantages against incumbents with ready networks and sizeable subscriber bases. To generate positive returns, newcomers need to have clear business strategies and consider cooperating with second-tier operators to increase scale. BMI does not expect the oligopolistic telecoms structure to change given unsuccessful attempts to break the incumbents' strangleh old by past entrants .

Besides the incumbent 3G operators - Chunghwa Telecom, Taiwan Mobile, Far EasTone and Asia Pacific Telecom - three newcomers, including Hon Hai, have expressed interest in acquiring 4G spectrum. BMI believes Hon Hai's bid is an attempt to leverage its mature personal computer and phone manufacturing business by giving it a direct stake in the fast-growing mobile services market. We expect latent 4G demand in Taiwan given its above 100% mobile penetration rate and high data usage.

Taiwan 4G Spectrum Auction: Key Facts
Frequency Bands Allocations Spectrum Cost/MHz
Source: NCC, BMI
700MHz 90MHz NT$230mn
900MHz 60MHz NT$96mn
1800MHz 120MHz NT$78mn

That said, newcomers face cost disa dvantages against incumbents which have scale in both network and subscriber bases. New entrants without prior 2G or 3G experience will need massive investment to roll out 4G networks and attract large customer bases to achieve economies of scale needed to be commercially viable. That means incumbents can launch 4G operations in 2014, at the earliest, but new entrants may not be able to begin operating until 2017 if they win the 900MHz or 1,800MHz frequencies. Incumbents will enjoy advantages because existing regulatory laws allow them to allocate 4G services via a combination of 3G and 4G networks, giving them critical first-mover advantage to capture market share.

BMI believes new entrants should focus on bidding for the 700MHz frequencies because lower frequencies require fewer base stations than higher frequency bands to produce greater geographic coverage. In other words, it is more cost-efficient for new entrants to target the low frequency spectrum to build penetration and nationwide coverage.

To further reduce the investment needed to deploy LTE, new entrants may consider collaboration with other second-tier operators - which already have their own fibre-optic infrastructure and signal towers - to build scale and reduce time-to-market. Asia Pacific Telecom, which holds less than 10% of the mobile market share, has already voiced its openness to collaborate with rivals in the construction of 4G infrastructure. According to APT, the rental of 4G networking equipment is likely to total NTD2bn (US$66.5mn) each year, illustrating the huge investment needed to roll out the 4G network.

Oligopolistic Market Structure Unlikely To Change

In the past, t h e concentration of market power between a handful of very successful companies forced consolidation in the fixed-line, 2G/3G, telepoint and cable TV sec tors as new entrants failed to achieve the economies of scale needed to generate decent profits. Given the massive investment needed to launch 4G, BMI does not expect new entrants to displace the above 80 % market stranglehold enjoyed by Chunghwa Telecom, Taiwan Mobile and Far EasTone .

This article is tagged to:
Sector: Telecommunications
Geography: Taiwan