OC&C: Smaller Food Companies Outperform Established Companies In The UK


News: OC&C Strategy Consultants has found that UK-based food and drinks companies expect to see flat margins in 2013 and a rise in margins towards 2014 and 2015, reports KamCity. The report said the improvement in performance is set to be driven by a rise in customer spending, greater disposable income and a more favourable commodity inflation environment. OC&C also found that smaller branded companies have enjoyed 1.5% faster revenue growth in the UK compared to larger brands, which have seen no growth. The report said the smaller brands have been better at targeting and engaging their core customers than the established companies as the advantages of scale, which bigger companies traditionally benefit from, are vanishing.

This article is tagged to:
Sector: Food & Drink
Geography: United Kingdom