PepsiCo To Donate SAR1mn Under 'Karam' Ramadan Campaign



News: US-based drinks manufacturing giant PepsiCo will donate SAR1mn (US$0.27mn) under its newly launched Ramadan campaign named 'Karam', which is Arabic for generosity. The beneficiaries of the donation will be Insan and Albir charitable societies, who will utilise the funds for the care of orphans and providing presents and clothes on the occasion of Eid. The 'Karam' campaign is supported on Pepsi Arabia's Facebook page, which invites fans to click on the 'Karam' button to spread the concept of generosity and confirm their participation in the campaign.

This article is tagged to:
Sector: Food & Drink
Geography: Saudi Arabia