Rewe To Rebrand Penny Stores
News: German retail giant Rewe will discontinue operations of its Penny-branded discount stores in western Austria, reports Just Food, citing Rewe's spokesperson. Rewe will convert its Penny stores in Vorarlberg and Tyrol into its Austrian subsidiary Billa. Rewe has handed over 10 Penny stores to its Billa supermarket chain in western Austria, the spokesperson said. Rewe, which has about 290 Penny stores in Austria, decided to quit western Austria as its Penny outlets were not very popular in the region, the spokesperson added.