Samsung To Collaborate With Retailers Over Market Expansion


News: South Korea-based Samsung's African subsidiary, Samsung Africa, plans to expand its presence in Africa by undertaking joint marketing initiatives with regional retailers to enhance sales. Samsung is executing a marketing strategy with African retailer Nakumatt Holdings, wherein the latter would help double Samsung's consumer electronics products sales using joint marketing promotion initiatives.

This article is tagged to:
Sector: Telecommunications, Consumer Electronics
Geography: Kenya, Kenya, Kenya, Kenya