BMI forecasts that FMC users in Europe will rise from only 6.1mn in 2008 to 104.5mn by 2012, resulting in overall revenue of US$76bn. However, while many in the industry believe that the consumer segment will account for the bulk of the growth, we feel that business users are the key market.

F-M Convergence in Europe: Strategies for Success analyses the key industry dynamics, notably the difficulties faced by fixed line providers in persuading consumers to buy an integrated service in the face of more attractive offers for pure mobile offerings. Indeed, we see the mobile operators – which still only carry one fifth of Europe’s voice minutes – better placed than pure fixed line providers to launch an integrated service.

Crucially, by assessing the various strategies that have hitherto been deployed against those most likely to yield success in future, the Report presents the options available to the different company type, from pure play fixed line, pure play mobile, integrated fixed line/mobile and start up.

The report presents an integrated approach:

  1. We critically assess the potential FMC market and present forecasts for both user and industry value over 2008-2012.
  2. We present two case studies highlighting the issues faced by fixed-line incumbents and new start-ups across Europe.
  3. We contextualise the market against our core fixed-line/mobile forecasts.
  4. We present Company Profiles of the likely major FMC players, including SWOT analysis, financial performance and corporate strategy.

CONTENTS

Chapter 1 - The Status and Future of Fixed Mobile Convergence in Europe

  • Introduction
  • Mixed experiences
  • The Enterprise Factor
  • Conclusion
    • FMC/FMS Users Europe (Millions)
    • FMC/FMS Service Revenues ($ Bns)
    • MC/FMS Equipment Market ($ Bns

Chapter 2 - Fixed-Line Industry Forecasts

  • United Kingdom
    • Table: UK Telecoms Sector — Fixed-line — Historical Data & Forecasts
  • Germany
    • Table: Germany Telecoms Sector - Fixed Lines - Historical Data & Forecasts
  • France
    • Table: France Telecoms Sector–Fixed-line–Historical Data & Forecasts
  • Italy
    • Table: Italy Telecoms Sector — Fixed-line — Historical Data & Forecasts
  • Spain
    • Table: Spain Telecoms Sector - Fixed-line - Historical Data & Forecasts

Chapter 3 - Mobile Industry Forecast

  • United Kingdom
    • Table: UK Telecoms Sector — Mobiles — Historical Data & Forecasts
  • Germany
    • Table: Germany Telecoms Sector - Mobiles - Historical Data & Forecasts
  • France
    • Table: France Telecoms Sector – Mobiles – Historical Data & Forecasts
  • Italy
    • Table: Italy Telecoms Sector — Mobiles — Historical Data & Forecasts
  • Spain
    • Table: Spain Telecoms Sector - Mobiles - Historical Data & Forecasts

Chapter 4 - Company Profiles

  • BT
  • France Telecoms
  • Deutsche Telekom
  • Telecom Italia

Key Benefits of the Report

  1. Identify and evaluate FMC growth opportunities in Western Europe’s key states, as fixed-line companies seek to protect market share from mobile operators.
  2. Benchmark competitors and peers in major markets using recently researched company profiles, featuring latest intelligence, SWOT analysis and corporate strategy of each company.
  3. Evaluate existing FMC strategies to highlight strengths and weaknesses of different approaches to market-building.
  4. Benchmark your own views and forecasts for market performance against BMI’s independent 5-year industry forecasts for FMC, mobile and fixed-line segments.

Why you need to order this report today:

Mobile operators

Evaluate the scope of new opportunities – and the strategies most likely to succeed - in the FMC market before competitors gain dominant market shares.

Fixed-line providers

Ascertain the likely trajectory of FMC market growth and move pre-emptively to ensure that your fixed-line/mobile strategy is optimised to pre-empt solutions offered by pure mobile operators.

Handset manufacturers

Evaluate the technology needs of the three main FMC development approaches, and the resultant requirements for service functionality at a time when FMC handsets remain poorly-developed in relation to pure mobile devices.

Brand/marketers

Assess the strategies that have already been deployed to create FMC markets and the pitfalls associated with each approach.

BMI's Affiliates and Partners in Europe

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Adam Smith Conferences
 

Art Capital

Jacob Fleming Conferences
 

Marcus Evans
The European Finance Convention
 
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