 At a time when BMI’s telecoms analysts believes Asia’s mobile market to provide a mixed bag of results, with some markets having peaked while others offer exceptionally high growth rates, BMI presents a new report; Dividing The 3G Mobile Market In Asia. With our telecommunications analysts anticipating the mobile market to offer solutions to operators in developed markets via content delivery and mobile growth as an attractive alternative to fixed-line in developing states, we highlight the importance of 3G service adoption regardless of penetration rate, and assess:
- Key industry trends and growth dynamics for each market, including BMI’s independent 5-year industry forecasts to end-2012.
- Business and Operational Risks to telecommunications companies in each market via BMI’s proprietary country-comparative Industry Business Environment Rating.
- Market prospects via our Company Profiles and competitive intelligence on 18 leading mobile operators (see full list below).
The potential is impressive: We believe that the least developed mobile markets hold the biggest potential, with China expected to have 450mn 3G subscribers by 2012.
And the return equally attractive: Asia is the world’s largest mobile value added services market, accounting for some 40% of a global market worth US$153bn in 2007. This should provide a healthy return and improved Average Revenue per User (ARPU) rates.
But, there are risks: While BMI’s telecoms analysts believe that 3G growth will provide substantial economic prosperity to operators, it will remain vulnerable to policies introduced by telecommunications regulatory bodies, with many of the high-growth markets subject to unstable macro-economic climates.
Key Benefits of the Report
- Identify and evaluate the scale of growth opportunities across 10 key markets for mobile operators
- Benchmark competitors and peers in each market using recently researched company profiles, featuring latest intelligence on 18 mobile companies, analysing competitive positioning, opportunities, risks and strategies of each company
- Benchmark your own views and forecasts for market performance against BMI’s independent 5-year industry forecasts for mobile and 3G subscribers
- Use BMI’s country-comparative business environment ratings to assess the operating risks, opportunities and key factors impacting corporate profitability in each of the 10 markets covered
We believe this Report is required reading for the following senior executives in your business:
- Strategists – Gain an insight into the commercial opportunities available in Asia’s 3G market, using our clearly-explained medium-term economic forecasts (2008-2012) to benchmark your own growth projections.
- Risk Managers – Discover the key Industry, Political, Economic and Operational risks facing companies in these rapidly developing states, and exploit BMI’s quantitatively-based risk assessment model to stress-test your own assumptions.
- Country Managers - Gain an insight into the country-specific growth trajectories and the key strengths of your clients and competitors.
- Financial Planners – Critically evaluate the assumptions underpinning your medium-term financial projections using BMI’s growth projections for the future direction and value of the currency and key domestic interest rates; the principal determinant of business investment and consumer spending growth.
Companies included in this Report:
SK Telecom, KTF, NTT DoCoMo, KDDI, Softbank Mobile, SingTel Mobile, Starhub, China Mobile, China Unicom, Reliance, Bharti Airtel, Telkomsel, Indosat, Excelcomindo, Celcom, Maxis Communications, Smart Communications, Globe Telecom |
