 At a time when BMI’s telecoms analysts believe the majority of Eastern European mobile markets to have surpassed penetration rates of 100%, and with 3G services already introduced across many markets, BMI presents a new report; The Advancement Of The 3G Mobile Market In Eastern Europe. With our telecommunications analysts anticipating the mobile market to slowdown on account of maturity, elevated further by the launch of Mobile Virtual Network Operators (MVNOs), we highlight the importance of 3G service adoption as operators concentrate less on growth remaining in the prepaid sector, and instead on retaining customer loyalty and improved services. Our report assesses:
- Key industry trends and growth dynamics for each market, including BMI’s independent 5-year industry forecasts to end-2012.
- Business and Operational Risks to telecommunications companies in each market via BMI’s proprietary country-comparative Industry Business Environment Rating.
- Market prospects via our Company Profiles and competitive intelligence on 20 leading mobile operators (see full list below).
The potential is impressive: With Russia last to join the 3G race, competition among the country’s ‘Big Three’ – MTS, VimpelCom and MegaFon, will begin in earnest during the second half of 2008.
But could suffer lack of demand: BMI expects that the relative cheapness and ubiquity of existing 2G, 2.5G, and 2.75G services will dampen Russian’s initial interest in the more expensive 3G offerings, which will likely be launched with a limited range of features and services. Ukraine could suffer a similar fate.
What does the future hold: With a number of 3G tenders expected in the foreseeable future, there remain fresh opportunities for operators, service providers, and content generators. Similarly, with many of the region's 3G networks still at the start of their lives, equipment suppliers can expect to benefit from continued demand for infrastructure.
Key Benefits of the Report
- Identify and evaluate the scale of growth opportunities across eight key markets for mobile operators
- Benchmark competitors and peers in each market using recently researched company profiles, featuring latest intelligence on 20 mobile companies, analysing competitive positioning, opportunities, risks and strategies of each company
- Benchmark your own views and forecasts for market performance against BMI’s independent 5-year industry forecasts for mobile and 3G subscribers
- Use BMI’s country-comparative business environment ratings to assess the operating risks, opportunities and key factors impacting corporate profitability in each of the eight markets covered
We believe this Report is required reading for the following senior executives in your business:
- Strategists – Gain an insight into the commercial opportunities available in Eastern Europe’s 3G market, using our clearly-explained medium-term economic forecasts (2008-2012) to benchmark your own growth projections.
- Risk Managers – Discover the key Industry, Political, Economic and Operational risks facing companies in these rapidly developing states, and exploit BMI’s quantitatively-based risk assessment model to stress-test your own assumptions.
- Country Managers - Gain an insight into the country-specific growth trajectories and the key strengths of your clients and competitors.
- Financial Planners – Critically evaluate the assumptions underpinning your medium-term financial projections using BMI’s growth projections for the future direction and value of the currency and key domestic interest rates; the principal determinant of business investment and consumer spending growth.
Companies covered in the Report:
MobilTel, GloBul, T-Mobile (Croatia, Czech, Hungary), Telefonica O2, Vodafone CR, Pannon GSM, Vodafone Hungary, Orange Polska/Centertet, Polkomtel (Plus GSM), Polska Telefonia Cyfrowa (Era), Vodafone Romania, Orange Romania, MTS, VimpelCom, MegaFon, Ukrtelecom/Utel, Ukrainian Mobile Comms (UMC) |
