Bulgaria Tourism Report
Was: $1030.00
Now: $875.00
You save: $155.00 (15%)
Bulgaria Tourism Report

The Bulgaria Tourism Report

The Bulgaria Tourism Report has been researched at source, and features latest-available data covering tourist expenditure, government expenditure on tourism, foreign direct investment projects, domestic airline revenues, passenger arrivals and departures, and the country’s hospitality markets; 5-year industry forecasts through end-; company rankings and competitive landscapes for multinational and local companies; and analysis of latest industry developments, trends and regulatory changes, as well as political risk factors affecting the Bulgarian tourism sector.

Business Monitor International’s Bulgarian Tourism Report provides industry professionals and strategists, corporate analysts, associations, government departments and regulatory bodies with independent forecasts and competitive intelligence on the Bulgarian tourism industry.

Key Benefits of Report

Coverage

Executive Summary

Summary of BMI’s key forecasts and industry analysis, covering the commercial airline, hospitality and Tourism Report infrastructure industries, landmark joint ventures and acquisitions, projects, and the regulatory environment.

BMI 5 - Year Tourism Report Outlook

Structure, size and value of industry sector; overview of industry landscape.
Assessment of business operating environment and latest regulatory developments. Forecasts for government expenditure on Tourism Report industry. Forecasts for tourist arrivals/departures/airline passenger traffic (international and domestic) and tourism receipts.

BMI 5 - Year Macroeconomic Forecast

Forecasts for all headline macroeconomic indicators, including real GDP growth, inflation, fiscal balance, trade balance, current account and external debt.
Commentary on local exchange rates and their effect on tourism industry.

Business Environment Rankings

Comparative cross-border analysis assessing business and regulatory factors to rank Asia’s most competitive Tourism Report markets. Indicators used include Political Risk, Business Environment Risk, Forecast International Tourism Receipts, Visitor Arrival Growth, Investment Environment and Shock Factors (taking account of any special factors such as terrorism, natural disasters and disease).

Travel

Comparative company analyses and rankings by sales, passengers carried, size of fleet and employee size of leading airlines.
Special focus on effect of rising jet fuel costs on airline industry.

Hospitality

Overview of hospitality industry structure detailing no of beds, no of rooms, and hotel occupancy rates. Comparative company analyses and rankings by sales, and no of establishments of leading hotel groups.

Company Profiles & SWOTS

Company profiles, including SWOT (strengths, weaknesses, opportunities and threats) analyses, fully researched senior executives, contact details and business activity.

Bulgaria Tourism Report
Was: $1030.00
Now: $875.00
You save: $155.00 (15%)
Table of Contents

Chapter - Executive Summary

Bulgaria Tourism Industry SWOT
Bulgaria Political SWOT
Bulgaria Economic SWOT
Bulgaria Business Environment SWOT

Chapter - Market Overview

Table: Bulgaria's Tourism Industry – Historical Data And Forecasts
Tourism Outlook
Table: Bulgaria – Tourist Arrivals (including transit) Jan-Jul 2008
Table: Bulgaria's Travel Industry – Historical Data And Forecasts
Spotlight On Varna

Chapter - Bulgaria – Business Environment Rating

BMI's Security Ratings
Physical Safety Risk
Regional Tourism Business Environment Ratings
Terrorism Risk
Table: Central And Eastern Europe Regional Security Risk Ratings
Conflict Risk
Table: Central And Eastern Europe State Terrorism Vulnerability Index

Chapter - Travel

Commercial Airlines
Foreign Players
Oil Price Forecast
Table: Oil Product Price Forecasts (US$/bbl)

Chapter - Hospitality

Accommodation
Table: Bulgaria'a Accommodation Forecasts
Infrastructure
Developing MICE And Spa Tourism
Accommodation Developments
Gaming

Chapter - Monetary Policy

Table: Bulgaria - Monetary Policy

Chapter - Company Profiles

Albena
Bulgaria Air

Chapter - Country Snapshot: Bulgaria Demographic Data

Section 1: Population
Table: Demographic Indicators, 2005-2030
Table: Rural/Urban Breakdown, 2005-2030
Section 2: Education And Healthcare
Table: Education, 2002-2005
Table: Vital Statistics, 2005-2030
Section 3: Labour Market And Spending Power
Table: Employment Indicators, 2001-2006
Table: Consumer Expenditure, 2000-2012 (US$)
Table: Average Annual Wages, 2000-2012

Chapter - Tourism Business Environment Ratings

Tourism Ratings – Revised Methodology
Ratings Overview
Table: Tourism Business Environment Indicators
Table: Weighting of Components

Chapter - BMI Forecast Modelling

How We Generate Our Industry Forecasts
Tourism Industry
Sources
Bulgaria Tourism Report
Was: $1030.00
Now: $875.00
You save: $155.00 (15%)
Executive Summary

Tourism Overview

Official data for the first six months of 2008, released by Bulgaria’s National Statistical Institute, show foreign tourist arrivals standing at 3,193,235 visitors. This figure includes transit passengers, which totalled 889,545 for the January-July period. For the year as a whole, the head of Bulgaria’s State Tourism Agency (STA) Aneliya Krushkova has been quoted in local media as believing there was a 14.6% annual increase in the number of foreign tourists visiting Bulgaria over 2008, although she stressed this estimate was based on preliminary data.

No concrete figures for 2008 as a whole were available to us at the time of going to press. Given the impact of the global credit crunch during Q408, we believe that the 14.6% annual increase alluded to by Ms Krushkova may prove to be slightly optimistic. In the absence of hard data, we believe that a smaller increase (of around 5%) is the most likely outcome for 2008.

Tourism revenues for the first seven months of 2008 totalled EUR1.5bn, some 12.1% higher year on year (y-o-y), according to the Bulgarian National Bank.

Forecast Scenario

We believe that Bulgaria’s tourism sector will continue to show steady, if not spectacular growth over our forecast period to 2013. We believe that the ongoing economic slowdown will have a negative effect on in-bound tourist arrivals to Bulgaria over Q408. We also believe that 2009 will see a decline in both tourist arrivals and tourism revenues. Beyond 2010, we are hopeful that the Bulgarian tourism industry can rebound slowly, with an average growth rate of 2% for the years out to 2013.

Short-term concern surrounds tourism sector

Bulgaria, like many other nations reliant on tourism as a source of foreign exchange, will suffer as a result of the ongoing global economic credit crunch. The CEO of leading Bulgarian tour operator Albena, Krasimir Stanev, told local media in November 2008 that the local industry would be ‘severly impacted’ by the global financial crisis during 2009. Citing figures showing that bookings for ski and sea resort destinations in southern Europe were down by 30% y-o-y in 2008, Stanev said that only those businesses that are able to cut expenditure without impacting the quality of services offered will survive. Stanev was also concerned that a lack of state support for the sector meant that Bulgaria’s marketing and advertising efforts were also losing ground when compared to competitor destinations such as Cyprus and Turkey.

BMI shares Stanev’s gloom on the short-term outlook for Bulgarian tourism. We have long identified a lack of a coherent national tourism strategy as a key constraint for the future development of the sector. However, if the government can harness the private sector to work together effectively to promote Bulgaria as a tourism destination, then there are reasons to be cautiously optimistic on the longer-term outlook for the local industry. The country boasts a wealth of differing tourism sub-sectors (from beach and ski resorts, through to spa and meetings, incentives, conferencing and exhibitions (MICE) tourism) and currently offers a price advantage when compared to its West European rivals. That said, the lev peg to the euro will mean Bulgaria is at somewhat of a disadvantage in comparison to countries with currencies not pegged to the strengthening European currency.

Data Difficulties

At the start of February 2008, the State Tourism Agency stated that it believes official statistical data underpinning the country’s strategy for tourism development are incorrect. In particular, STA head Anelia Krushkova believed that the tourism revenue forecasts for the years 2008 through 2013 were too ambitious.

This admission by the STA bears out BMI’s own scepticism surrounding the Bulgarian tourism industry at present. The fact that too many tourism boards exist in the country and that poor data is used to underpin official forecasts are both examples of areas where the country needs to raise its game, if Bulgaria is to take back market share from fast-growing neighbour countries such as Romania and Croatia.

List of Ranked Companies

Competitive Landscape for Asia Tourism Reports: Sample of Companies Ranked

[TOP]

Comparative cross-border analysis assessing business and regulatory factors to rank Asia’s most competitive tourism markets. Indicators used include Political Risk, Business Environment Risk, Forecast International Tourism Receipts, Visitor Arrival Growth, Investment Environment and Shock Factors (taking account of any special factors such as terrorism, natural disasters and disease). Company SWOTs for leading resort, hotel, airline, travel and tourism operators in each market, including competitive intelligence on overall geographic presence, competitive positioning and relationships with international operators; % share of operator markets; % share of international arrivals and departures; % share of busiest domestic routes; main products and services; panregional expansion, merger and acquisition strategies.

* Accor Asia
* AirAsia
* Air China
* Air India
* Best Western
* British Airways
* Cathay Pacific
* Garuda
  * Holiday Inn
* Hyatt
* Malaysia Airlines
* Millennium & Copthorne Hotels
* Radisson
* Shangri-La Asia Limited
* Singapore Airlines
* Thai Airways
* VietNam Airlines
Bulgaria Tourism Report
Was: $1030.00
Now: $875.00
You save: $155.00 (15%)
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Europe

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Latin America

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Middle East

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