Business Monitor International

Tourism Reports

Kenya Tourism Report

Published: 16 Dec 2011 Quarterly

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Independent tourism industry forecasts to end-2015 for Kenya.
Original tourism market research and sector trend analysis for the Kenyan tourism industry.

Includes 3 FREE quarterly updates

Price: $995.00

You save $180.00 (15%) on the regular rate

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Report Description

The Kenya Tourism Report has been researched at source and features Business Monitor International (BMI)'s independent assessment and forecasts to end-2015 for tourist expenditure; government expenditure on tourism; passenger arrivals and departures by mode of transport, reason for travel, origin and destination; and the accommodation market.

BMI's Kenya Tourism Report provides industry professionals and strategists, corporate analysts, associations, government departments and regulatory bodies with independent forecasts and competitive intelligence on the Kenyan tourism industry.

Key Benefits

Benchmark BMI's independent tourism industry forecasts to end-2015 for Kenya to test other views - a key input for successful budgetary and planning in the Kenyan tourism market.
Target business opportunities and risks in the Kenyan tourism sector through our reviews of latest industry trends, regulatory changes and major deals, projects and investments in Kenya.
Assess the activities, strategy and market position of your competitors, partners and clients via our Company Profiles (inc. KPIs and latest activity).

Coverage

Download Table of Contents

Executive Summary

Summary of BMI's key forecasts and industry analysis, covering the commercial airline, hospitality and tourism infrastructure industries, landmark joint ventures and acquisitions, projects, and the regulatory environment.

Industry SWOT Analysis

Analysis of the major Strengths, Weaknesses, Opportunities and Threats within the tourism sector, and within the broader political, economic and business environment.

Market Overview: Travel

Overview of the travel industry, including analysis of existing/planned transport infrastructure, leading players and emerging industry trends. Includes forecasts of transport fuel costs.

Market Overview: Hospitality

Overview of hospitality industry structure detailing number of beds, number of rooms and average occupancy rates. A discussion of the leading players and analysis of major hospitality industry trends is also included.

Business Environment Ratings

BMI's Tourism Business Environment Ratings provide a country-comparative Risk-Reward Ratings index aimed at investors - tour operators, tourism infrastructure investors, financial institutions - in the regional tourism market.

The ratings methodology makes sophisticated use of over 40 industry, economic and demographic data points.

BMI Industry Forecast Scenario

Forecasts to end-2015 for all key indicators (see list below), supported by explicit assumptions, plus analysis of key downside risks to the main forecasts:

Tourism Sector: Employment (`000), employment (% of total), tourism expenditure (US$mn), tourism expenditure (% of GDP), tourism expenditure (% of goods/services exports), government expenditure, individual (US$mn), collection (US$mn)

Inbound Tourism: Arrivals by mode of transport - air, road, rail, sea (`000), arrivals by purpose of trip - leisure, business, other (`000), arrivals by region - Africa, Asia Pacific, Europe, Latin America, Middle East, North America (`000 and growth y-o-y)

Outbound Tourism: Outbound tourists (`000), outbound tourism expenditure (US$mn), departures by region - Africa, Asia Pacific, Europe, Latin America, Middle East, North America (`000 and growth y-o-y)

Economic: BMI's Country Risk analysts exchange rate forecasts against all major currencies (US$, EUR, JPY) and our global (and regional) assumptions for economic growth (%), inflation (%), interest rates (%) and oil prices (US$/bbl)

Company Profiles

Examines the competitive positioning and short- to medium-term business strategies of key industry players. Strategy is examined within the context of BMI's industry forecasts, our macroeconomic views and our understanding of the wider competitive landscape.

The latest financial and operating statistics and key company developments are also incorporated within the company profiles, enabling a full evaluation of recent company performance and future growth prospects.