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Morocco Tourism Report |
Was: $1030.00 | |
| Now: $875.00 | ||
| You save: $155.00 (15%) |
The Morocco Tourism Report
- Independent 5 year Tourism industry forecasts in Morocco.
- Original Tourism market research and Tourism sector trend analysis for the Morocco Tourism industry.
- Competitive intelligence, Moroccan Tourism company rankings and SWOT analyses on international and domestic Tourism companies in Morocco.
The Morocco Tourism Report has been researched at source, and features latest-available data covering tourist expenditure, government expenditure on tourism, foreign direct investment projects, domestic airline revenues, passenger arrivals and departures, and the country’s hospitality markets; 5-year industry forecasts through end-; company rankings and competitive landscapes for multinational and local companies; and analysis of latest industry developments, trends and regulatory changes, as well as political risk factors affecting the Moroccan tourism sector.
Business Monitor International’s Moroccan Tourism Report provides industry professionals and strategists, corporate analysts, associations, government departments and regulatory bodies with independent forecasts and competitive intelligence on the Moroccan tourism industry.
Key Benefits of Report
- Benchmark BMI’s Independent 5-year Tourism Industry Forecasts on Morocco to test other views – a key input for successful budgetary and planning in the Moroccan Tourism market.
- Target Business Opportunities & Risks in the {nationality} Tourism Sector through our reviews of latest industry trends, regulatory changes and major deals, projects and investments in Morocco.
- Exploit the Latest Competitive Moroccan Tourism Intelligence & company SWOTS on your competitors and peers through company rankings by sales, market share and ownership structure – includes multi-national and national companies in Morocco.
Coverage
Executive Summary
Summary of BMI’s key forecasts and industry analysis, covering the commercial airline, hospitality and Tourism Report infrastructure industries, landmark joint ventures and acquisitions, projects, and the regulatory environment.
BMI 5 - Year Tourism Report Outlook
Structure, size and value of industry sector; overview of industry landscape.
Assessment of business operating environment and latest regulatory developments. Forecasts for government expenditure on Tourism Report industry. Forecasts for tourist arrivals/departures/airline passenger traffic (international and domestic) and tourism receipts.
BMI 5 - Year Macroeconomic Forecast
Forecasts for all headline macroeconomic indicators, including real GDP growth, inflation, fiscal balance, trade balance, current account and external debt.
Commentary on local exchange rates and their effect on tourism industry.
Business Environment Rankings
Comparative cross-border analysis assessing business and regulatory factors to rank Asia’s most competitive Tourism Report markets. Indicators used include Political Risk, Business Environment Risk, Forecast International Tourism Receipts, Visitor Arrival Growth, Investment Environment and Shock Factors (taking account of any special factors such as terrorism, natural disasters and disease).
Travel
Comparative company analyses and rankings by sales, passengers carried, size of fleet and employee size of leading airlines.
Special focus on effect of rising jet fuel costs on airline industry.
Hospitality
Overview of hospitality industry structure detailing no of beds, no of rooms, and hotel occupancy rates. Comparative company analyses and rankings by sales, and no of establishments of leading hotel groups.
Company Profiles & SWOTS
Company profiles, including SWOT (strengths, weaknesses, opportunities and threats) analyses, fully researched senior executives, contact details and business activity.
|
Morocco Tourism Report |
Was: $1030.00 | |
| Now: $875.00 | ||
| You save: $155.00 (15%) |
Chapter - Executive Summary |
| Morocco Tourism Industry – SWOT |
Chapter - Market Overview |
| Tourism Outlook |
| Table: Arrivals by source market Jan-Aug 2008 |
| Table: Tourism – Historical Data And Forecasts |
| Vision 2010 |
| CAP 2009 |
Chapter - Forecast Scenario |
| Table: Travel – Historical Data And Forecasts |
Chapter - Morocco – Tourism Business Environment Ratings |
| Table: Regional Tourism Business Environment Ratings |
Chapter - Travel |
| Airports |
| Commercial Airlines |
| Oil Price Forecasts |
| Table: Oil Product Price Forecasts (US$/bbl) |
Chapter - Hospitality |
| Accommodation |
| Table: Morocco - Accommodation Forecasts |
| Gambling |
| Plan Azur |
| Other Resort Projects |
| Infrastructure |
Chapter - Company Profiles |
| Royal Air Maroc |
| Accor |
Chapter - Country Snapshot: Morocco Demographic Data |
| Section 1: Population |
| Table: Demographic Indicators, 2005-2030 |
| Table: Rural/Urban Breakdown, 2005-2030 |
| Section 2: Education And Healthcare |
| Table: Education, 2002-2005 |
| Table: Vital Statistics, 2005-2030 |
| Section 3: Labour Market And Spending Power |
| Table: Employment Indicators, 2001-2006 |
| Table: Consumer Expenditure, 2000-2012 (US$) |
Chapter - Tourism Business Environment Ratings |
| Tourism Ratings – Revised Methodology |
| Ratings Overview |
| Table: Tourism Business Environment Indicators |
| Table: Weighting of Components |
Chapter - BMI Forecast Modelling |
| How We Generate Our Industry Forecasts |
| Tourism Industry |
| Sources |
|
Morocco Tourism Report |
Was: $1030.00 | |
| Now: $875.00 | ||
| You save: $155.00 (15%) |
Latest Statistics
In December 2008, the Maghreb Arab Presse reported that tourist arrivals for January-October 2008 stood at 6.7mn, an increase of 6% year on year (y-o-y). Over the same period, international tourism receipts dropped by 1.5%, to US$5.6bn.
For the year as a whole, Tourism Minister Mohamed Boussaid believes that an annual increase of 7%, to around 7.9mn arrivals, is the most likely outcome. BMI concurs with this assessment. We also believe that tourism revenues will effectively show zero growth in 2008, in line with government projections.
The ongoing economic crisis has caused us to revise our forecasts for tourist arrivals in Morocco over 2009 and 2010 downwards. This is because consumers from key source markets (such as France and Spain) will cut back on discretionary spending, such as vacations, during the period of economic uncertainty. That said, we remain bullish on the longer-term prospects for the Moroccan industry, which benefits from strong levels of state support.
Govt takes action to support tourism sector
In December 2008, the Moroccan government announced a new strategy ‘Cap 2009’ to help the domestic tourism industry weather the current economic uncertainty. The plan aims to reduce the impact of the economic crisis by boosting tourism efforts in four regions: Marrakech, Fez, Casablanca and Agadir, according to local media. Mindful of the fact that international tourist arrivals may fall in the wake of the worsening global economic backdrop, Cap 2009 is looking to promote domestic tourism. Cap 2009 also looks to target foreign markets where demand might remain relatively buoyant, namely the Gulf region and Russia, alongside traditional markets such as Europe.
Morocco also wants to ensure that investment in the tourism sector does not dry up as a result of the credit crunch. To this end, CAP 2009 has an allocation of MAD50mn in the 2009 budget, according to local reports.
Vision 2010 And Plan Azur
The cornerstone of Morocco’s tourism strategy for the balance of this decade remains ‘Vision 2010.’ This programme aims to attract 10mn tourists to the African nation by 2010. Other key aspects of the programme include the creation of some 160,000 new hotel beds, bringing the total national capacity to 230,000 beds. The country also hopes to create 600,000 new tourism sector jobs. The key points of Vision 2010 are listed on page 10 of this report. A key component of Vision 2010 is ‘Plan Azur.’ This identifies six key resorts to be developed along the country’s extensive coastline. A full description of Plan Azur can be found on page 23 of this report.
Competitive Landscape for Asia Tourism Reports: Sample of Companies Ranked
[TOP]
Comparative cross-border analysis assessing business and regulatory factors to rank Asia’s most competitive tourism markets. Indicators used include Political Risk, Business Environment Risk, Forecast International Tourism Receipts, Visitor Arrival Growth, Investment Environment and Shock Factors (taking account of any special factors such as terrorism, natural disasters and disease). Company SWOTs for leading resort, hotel, airline, travel and tourism operators in each market, including competitive intelligence on overall geographic presence, competitive positioning and relationships with international operators; % share of operator markets; % share of international arrivals and departures; % share of busiest domestic routes; main products and services; panregional expansion, merger and acquisition strategies.
|
Morocco Tourism Report |
Was: $1030.00 | |
| Now: $875.00 | ||
| You save: $155.00 (15%) |
Africa |
| Egypt, Kenya and South Africa |
Asia |
| China, Hong Kong, India, Indonesia, Malaysia, Singapore, Sri Lanka, Thailand and Vietnam |
Caribbean |
| Anguilla, Antigua and Barbuda, Aruba, Bahamas, Barbados, Belize, Bermuda, Cayman Islands, Cuba, Dominica, Dominican Republic, Grenada, Guadeloupe, Guyana, Haiti, Jamaica, Martinique, Montserrat, Netherlands Antilles, Puerto Rico, Saint Kitts and Nevis, Saint Lucia, Saint Vincent, Suriname, Trinidad & Tobago, Turks and Caicos Islands, Virgin Islands, British and Virgin Islands, U.S. |
Europe |
| Bulgaria, Croatia, Czech Republic, Estonia, Greece, Hungary, Latvia, Lithuania, Poland, Romania, Romania, Russia and Slovenia |
Latin America |
| Brazil, Chile and Mexico |
Middle East |
| Oman, Turkey and United Arab Emirates |
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