Western Europe Investment Opportunities In Pharmaceuticals: Risk/Reward Analysis

Geographic diversification may be a favourable strategy for multinational pharmaceutical companies, but it is vital that firms recognise both the rewards and the risks present in a market, whether developed or emerging. BMI's Risk/Rewards Ratings (RRR) tool, which provides a globally comparative and numerically based assessment of a market's attractiveness, was established to address this. ...

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This whitepaper is tagged to:
Sector: Pharmaceuticals & Healthcare
Geography: Europe